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Pesquisa revela que 71% dos entrevistados consideram essa embalagem ideal para transportar as compras para casa

São Paulo, 6 de dezembro – A Pesquisa de Mercado Quantitativa Sacola Plástica: Hábitos e Atitudes, realizada pelo Ibope Inteligência para a Plastivida Instituto Socioambiental dos Plásticos e o Instituto Nacional do Plástico (INP), reúne importantes constatações a respeito da percepção do público em relação a esse produto. O Ibope Inteligência ouviu 600 mulheres entre 18 e 55 anos, das classes B, C e D, residentes na Grande São Paulo. 


Na amostra, 71% das entrevistadas manifestaram-se amplamente favoráveis ao uso de sacolas plásticas como a forma ideal de transportar as compras. Quando a pergunta refere-se ao fornecimento do produto pelo comércio, 75% mostram-se a favor desta ação sendo que, desta parcela, 60% não vêem outra forma de levar as compras. 


Quando o tema é reuso, 100% declararam que aproveitam a sacola plástica como “saco de lixo” no banheiro, cozinha, pia e quintal. O reúso das sacolas plásticas é maior nas classes C e D, que são as que dispõem de menos recursos para comprar sacos de lixo. 


Outras reutilizações mencionadas são para guardar e armazenar roupas, mantimentos e objetos diversos (20%) e para transportar roupas, mantimentos e objetos diversos (18%). 


Questionada a respeito da confiança na resistência das sacolas para carregar muitos produtos, a amostra revela que 43% das entrevistadas confiam um pouco e 39% não confiam. Em seguida, diante da alternativa “E se as sacolas fossem mais resistentes?”, 82% responderam que certamente transportariam mais produtos. 


Esta resposta demonstra que, se houver um esforço de comunicação demonstrando que a sacola plástica suporta mais peso há realmente possibilidade de redução do volume de sacolas. O Consumidor certamente usaria menos sacolas, pois ocuparia melhor o seu espaço interno. 


Aqui, convém ressaltar que, além de propor o consumo responsável de sacolas plásticas, o conjunto formado pelas associações Plastivida, INP, Associação Brasileira da Indústria de Embalagens Plásticas Flexíveis (Abief) e Associação Brasileira da Indústria do Plástico (Abiplast) também está comprometida com a produção de sacolas mais resistentes, medida que evitará seu uso excessivo e, em 18 meses, permitirá que o volume atual seja reduzido em até 30%.

Fonte: Plastivida Instituto Socioambiental dos Plásticos.

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